“We’ve criticized the industry for long and it is time we take the Bull by the horn and show Nollywood how a good movie should be done. It’s time to up the game”. These were the words of Biodun Caston-Dada, the publisher of Nigeria’s most widely circulated campus/youth magazine, ACADA while showing his displeasure to the way movies are been made in Nigeria despite the level at which film making had attained globally.
He speaks further, “there’s a standard, and with the film ACADA is producing, we cannot do anything below ‘Tango With Me’, ‘Ije’, ‘Figurine’ or ‘Arugba’.
These are world-class movies produced by Nigerians who work by the standard and the rules. You can’t cut corners and expect a good result in movie making. Everything is not just about the money but details. You must do a thorough research on your story. I believe we will be making a great statement in terms of story line, cast, picture quality and aesthetics when this movie is finally shot. Lest I forget, we will be using this movie to introduce fresh and talented faces and there will be minimal usage of established actors”.
The script of the movie is ready and casting will commence soon. The filming of the movie is also been planned for March, 2012. Corporate sponsorship are also been sought to partner with the magazine in making the movie project a reality. This will afford corporate brands the unique opportunity to indirectly advertise their products and services.
Acada Magazine was established about five years ago to fill the void been created by non-existence of a national campus/youth lifestyle magazine that is circulated across various Nigerian campuses. Since its establishment, the magazine had gone through various transitions. From a monthly magazine with a cover price of N200, it’s now a FREE bi-weekly magazine.
The movie project is the next level for the magazine. The magazine is currently in circulation Nigeria, Ghana and the Republic of Benin. The game plan for the screening of the movie is for it to be showed at various International Film Festivals across the world, Cinemas and across major Nigerian campuses.